Hello! I’m Dwight Campbell, a dedicated PPC Specialist and Digital Advertising Analyst with a professional background that spans copywriting, strategic planning, and digital advertising. My advertising journey began in copywriting, where my fascination with the strategic elements of advertising led me to become a strategic planner. Today, I’m into using the power of digital advertising data to unearth insights that propel advertising strategies.
In my role, I delve deep into digital advertising performance, seeking out patterns and testing hypotheses to enhance ad effectiveness. Whether it’s analysing demographic responses or creative performance, my goal is always to uncover actionable insights that can drive better decision-making and improve campaign results.
My work is guided by a sense of curiosity and a commitment to continuous learning and improvement. Outside the office, you’ll find me absorbed in all things football (soccer), lost in a good book, or working on a new woodworking project.
I am currently focused on refining my data analytics skills and am excited about the future possibilities this will bring. If you’re interested in driving growth through data-driven digital advertising, I’d love to connect with you. Please feel free to reach out to me via the contact form on this page.