Things that I’ve found online that have been helpful (or simply entertaining) from a marketing or advertising point of view. Bookmark this page as this will be an evolving list. Podcasts The BeanCast:... READ MORE
Sometimes you can inspire people through using logic but sometimes it’s useful to inspire people spiritually and touch their soul in some kind of way.
I’ve recently completed a market research project in which I moderated four focus groups for a creative client. The objectives were fairly broad in that we didn’t have a single hypothesis. Instead we... READ MORE
How important is it to create original content? I am interested in learning about the experiences and opinions of bloggers and content creators who have something to say about this. If you have... READ MORE