Sometimes you can inspire people through using logic but sometimes it’s useful to inspire people spiritually and touch their soul in some kind of way.

John Legend

Marketing and Ad Resources

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Things that I’ve found online that have been helpful (or simply entertaining) from a marketing or advertising point of view. Bookmark this page as this will be an evolving list. Podcasts The BeanCast:... READ MORE

On Asking Why

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I’ve recently completed a market research project in which I moderated four focus groups for a creative client. The objectives were fairly broad in that we didn’t have a single hypothesis. Instead we... READ MORE

Content Creation & Originality

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How important is it to create original content? I am interested in learning about the experiences and opinions of bloggers and content creators who have something to say about this. If you have... READ MORE