On Mobile Engagement

Are your Instagram and Mobile Newsfeed placements are working better than your Desktop Newsfeed placements? Here’s a simple reason (besides volume of users) that may explain why this is the case. It all... READ MORE

Tip: Digital Ad Budgets

I’ve worked with a number of clients who ask how much they should spend on their digital media advertising campaigns. However most can’t tell me what they’re trying to achieve. Do you see... READ MORE

On Ads and Sales

I planned on buying after seeing your ad but when I went to the store the service was poor I planned on buying after seeing your ad but when I called for more... READ MORE