July 2025 will be remembered not for incremental updates, but for foundational, market-altering shifts. The month was defined by a strategic duel between tech titans that reshaped the e-commerce landscape overnight, sending immediate and lasting shockwaves through the paid media … Continued
Advertising on Google Search can deliver strong returns, but some industries see especially high ROI. These sectors tend to have high customer lifetime values, immediate consumer demand, or high conversion rates from search traffic. Here are some of the industries known to benefit most from Google Ads.
ChatGPT’s Predictive Power in Advertising. Could it accurately predict the performance of various ads in an active campaign?
Highlighting a likely underreporting of iPhone conversions due to Apple’s iOS 14.5 privacy updates, we explore how these changes impact advertisers and what can be done to ensure more accurate data collection.
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
I’ve curated a list of three PPC influencers whose expertise and content have significantly impacted my approach to digital marketing.
Regression analysis can help marketers isolate the specific effects of advertising spend from the myriad other variables that influence business outcomes.
Collaborated with a content creation team and managed targeted Meta lead generation campaigns to enhance the online presence of Jamie Mackie – Honda Sales Executive.
Managed the social media e-commerce campaign for Ktreadz and optimised a modest budget to maximize e-commerce conversions during the peak Christmas season.
Managed targeted campaigns across Meta and Google Search. Significantly increased the customer base for Direct Structures, a premier supplier of customisable steel structures in Texas, Indiana, and Illinois.