Highlighting a likely underreporting of iPhone conversions due to Apple’s iOS 14.5 privacy updates, we explore how these changes impact advertisers and what can be done to ensure more accurate data collection.
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Regression analysis can help marketers isolate the specific effects of advertising spend from the myriad other variables that influence business outcomes.
I decided to put together a comprehensive list of all the interests, demographics, and behavioural targeting options available within Meta’s ad manager.
A simple budget pacing tool for anyone running their own advertising campaigns.