Rethinking Ad Fatigue: The Case for Longevity in PPC Campaigns
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Estimating the Impact of Ad Budget Changes
Regression analysis can help marketers isolate the specific effects of advertising spend from the myriad other variables that influence business outcomes.
Meta Detailed Targeting Options: A Complete List
I decided to put together a comprehensive list of all the interests, demographics, and behavioural targeting options available within Meta’s ad manager.
Daily Budget Calculator
A simple budget pacing tool for anyone running their own advertising campaigns.