Digital Media Budget Calculator

Step 01

Campaign Basics

Define your overall marketing investment and the portion dedicated to digital.

Total Annual Revenue

Your business's total annual turnover or ARR.

Marketing Budget (% of Revenue)

Industry avg: B2C 5–12%, B2B 6–10%.

Digital Allocation (% of Marketing Budget)

Typically 50–70% of total marketing spend.

Campaign Duration

Monthly

Quarterly

6 Months

Annual

💡 Based on these inputs, your estimated digital budget is: $5,000

Step 02

Goals & Audience

Tell us about your business so we can tailor recommendations to your situation.

Primary Campaign Goal

Industry / Vertical

Target Audience

Average Order / Deal Value

Target Cost Per Acquisition (CPA)

Expected Conversion Rate

Step 03

Channel Allocation

Distribute your digital budget across channels. Aim for a total of 100%.

Adjust sliders to reach 100% allocation.

Customise CPM & CTR Benchmarks Optional

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Channel	CPM (cost per 1,000 impressions)	CTR (click-through rate)

Step 04

Results & Projections

Estimated campaign performance based on your inputs and industry benchmarks.

Budget Summary

Total Digital Budget

—

per month

Est. Impressions

—

blended avg CPM

Est. Clicks

—

blended avg CTR

Est. Conversions

—

at your conv. rate

Projected ROAS

—

return on ad spend

Effective CPA

—

cost per acquisition

Channel Spend Breakdown

Insights

Strategic Recommendations

Tailored suggestions based on your goal, audience, and projected metrics.