AI as a Creative Partner: ChatGPT’s Predictive Power in Advertising
ChatGPT’s Predictive Power in Advertising. Could it accurately predict the performance of various ads in an active campaign?
Navigating Facebook Ad Metrics: iOS vs. Android Conversion Reporting
Highlighting a likely underreporting of iPhone conversions due to Apple’s iOS 14.5 privacy updates, we explore how these changes impact advertisers and what can be done to ensure more accurate data collection.
Rethinking Ad Fatigue: The Case for Longevity in PPC Campaigns
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Becoming a PPC Expert: Essential Skills
Whether you’re aiming to elevate your existing marketing career or starting fresh, becoming a PPC expert requires a blend of technical acumen and strategic finesse.