Rethinking Ad Fatigue: The Case for Longevity in PPC Campaigns
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Meta: Your Ads Don’t Bid Against Each Other
Let’s explore what Meta has to say about how ads compete in auctions and what this actually means for your advertising strategy.
Meta Detailed Targeting Options: A Complete List
I decided to put together a comprehensive list of all the interests, demographics, and behavioural targeting options available within Meta’s ad manager.