Advertising on Google Search can deliver strong returns, but some industries see especially high ROI. These sectors tend to have high customer lifetime values, immediate consumer demand, or high conversion rates from search traffic. Here are some of the industries known to benefit most from Google Ads.
ChatGPT’s Predictive Power in Advertising. Could it accurately predict the performance of various ads in an active campaign?
Highlighting a likely underreporting of iPhone conversions due to Apple’s iOS 14.5 privacy updates, we explore how these changes impact advertisers and what can be done to ensure more accurate data collection.
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Regression analysis can help marketers isolate the specific effects of advertising spend from the myriad other variables that influence business outcomes.
Let’s explore what Meta has to say about how ads compete in auctions and what this actually means for your advertising strategy.
I decided to put together a comprehensive list of all the interests, demographics, and behavioural targeting options available within Meta’s ad manager.
Whether you’re aiming to elevate your existing marketing career or starting fresh, becoming a PPC expert requires a blend of technical acumen and strategic finesse.