Rethinking Ad Fatigue: The Case for Longevity in PPC Campaigns
How one of my client’s experiences challenges the notion of ad fatigue and makes a strong case for a more nuanced approach.
Estimating the Impact of Ad Budget Changes
Regression analysis can help marketers isolate the specific effects of advertising spend from the myriad other variables that influence business outcomes.
Becoming a PPC Expert: Essential Skills
Whether you’re aiming to elevate your existing marketing career or starting fresh, becoming a PPC expert requires a blend of technical acumen and strategic finesse.