Navigating the landscape of Pay-Per-Click (PPC) advertising requires staying abreast of the latest strategies and changes. To aid you on this journey, I’ve curated a list of three PPC influencers whose expertise and content have significantly impacted my approach to digital marketing. Whether you’re just starting out or looking to refine your PPC skills, they offer valuable insights that cater to a range of learning needs and preferences.
1. Ben Heath
Ben Heath was the first PPC content creator I discovered, and his insights have been foundational in shaping my understanding of digital and, in particular, Meta advertising. As the Founder & CEO of Heath Media (formerly known as Lead Guru), Ben specialises in providing strategic insights that help marketers think about how to approach their digital campaigns. His YouTube channel is a resource-rich platform featuring tips, tutorials, and case studies that highlight effective tactics. His approachable content is perfect for those looking to grasp the fundamentals of online marketing, audience targeting, and more.
2. Paid Media Pros
Later in my PPC journey, I found Paid Media Pros, a channel that primarily focuses on instructional or tutorial-oriented content. Paid Media Pros offers in-depth tutorials on Google Ads, Meta ads, LinkedIn ads, and beyond. Most of their videos include screen shares of ad account navigation and step-by-step guides on using specific features, making it exceptionally practical for hands-on learners. Whether you’re a beginner or an advanced user, Paid Media Pros delivers practical, easy-to-understand content that can elevate your PPC campaigns.
3. Cory Lindholm
Most recently, I’ve discovered Cory Lindholm, who initially struck me as the most statistically heavy. Featured in a recent video by Optmyzr, he discussed applying statistical methods to evaluate ad performance, a perspective not commonly emphasized by Ben Heath or Paid Media Pros. His YouTube channel is an excellent resource for those interested in a more mathematical approach to performance analysis, and his content is ideal for those looking to delve into the more complex aspects of PPC strategy.
Following Ben Heath, Paid Media Pros, and Cory Lindholm will provide you with a broad and deep understanding of PPC across various platforms and complexity levels. Engage with their content to transform your PPC campaigns and keep pace with the rapidly evolving digital marketing landscape. And of course, you can also follow me.
