Summary
By focusing on targeted lead generation campaigns through Meta platforms, I assisted Image Studios, a premium studio suite leasing company in Frisco, Texas, in achieving full occupancy by attracting beauty professionals to lease all available studio salon suites.
Goal
The primary goal was to maximize the effectiveness of advertising spend to attract high-value leads, ultimately filling all available studio spaces at Image Studios.
The Challenge
Image Studios faced the challenge of reaching a niche market of beauty professionals looking for premium studio spaces in Frisco, Texas. The objective was to ensure full occupancy through a tailored lead generation campaign that not only reached but resonated with the target demographic.
The Priorities
The campaign was designed with a dual focus: to optimize advertising spend for maximum return and to strategically target and attract beauty professionals interested in leasing studio space. This involved:
- Identifying and engaging a specific audience of beauty professionals seeking studio leases.
- Communicating the unique value and premium features of Image Studios’ facilities.
The Strategy
To meet the defined goals, we implemented a comprehensive digital marketing strategy on Meta platforms:
- Optimized Spend: Carefully monitored and adjusted ad spending to focus on high-performing metrics and demographics, ensuring cost-effective reach and engagement. The cost per lead achieved was 46% lower than the target cost per lead.
- Targeted Campaigns: Developed highly focused advertising campaigns that highlighted the benefits of Image Studios’ offerings. Utilized demographic and psychographic data to create ads that appeal specifically to beauty professionals looking for studio spaces.
- Audience Testing: Tested various audiences to pinpoint the ideal target group. These included interest-based audiences, custom audiences crafted from publicly available beauty professional data, and lookalike audiences based on content engagement and behaviours on our platform.
- Seamless Collaboration: Worked closely with the Image Studios marketing team to ensure alignment on objectives, target audience messaging, and overall campaign goals.
Reporting and Analysis
A detailed report was created using Google Looker Studio, which provided live data and allowed the client to monitor results in real-time. This report enabled Image Studios to see performance breakdowns based on relevant demographics, offering deeper insights into the effectiveness of different aspects of the campaign.
The Results
The targeted Meta lead generation campaign was a success, resulting in the leasing of all studio suites at Image Studios to qualified beauty professionals. The campaign not only filled the available spaces but also enhanced Image Studios’ brand recognition in the local market as a top choice for beauty professionals seeking premium facilities.
