Things change quickly in the digital advertising world. PPC Pulse is my experiment in using Gemini Deep Research to compile key industry news and updates from the past month. While I personally edit the content, some perspectives are drawn directly from sourced articles and may not reflect my own views or experience. I hope you find the information valuable, and I’d love to hear your feedback—feel free to get in touch anytime.
July 2025 will be remembered not for incremental updates, but for foundational, market-altering shifts. The month was defined by a strategic duel between tech titans that reshaped the e-commerce landscape overnight, sending immediate and lasting shockwaves through the paid media … Continued