Overview

Business: Franchisor specialising in salon suites within the beauty and wellness industry
Location: Texas
Platform: Meta
Objective: Lead Generation

Summary

Set up and managed Meta campaigns for multiple franchise locations, targeting beauty professionals within a radius of the studios. Tasks included:
– Campaign creation
– Instant form design
– Performance optimisation
– Looker Studio reporting

Outcome

Helped the locations reach capacity by providing them with qualified leads via Meta instant forms and the Messenger app. Lead cost ranged from ~$27US to ~$53US depending on the location. Through continuous creative testing and contact form iterations, lead quality improved, addressing the client’s primary challenge of low-intent prospects.

Overview

Business: Coworking spaces
Location: Dallas, Austin, Houston, San Antonio, North Carolina, Utah
Platform: Meta & Google
Objective: Lead Generation

Summary

Set up and managed Google ad campaigns for a 15 coworking spaces throughout the United States. Tasks included:
– Campaign audit
– Ad format testing
– Performance optimisation
– Looker Studio reporting

Outcome

Improved ad spend efficiency via significantly reducing the cost per lead (CPL). This meant more enquiries and tours per dollar spent. Performance was particularly strong on Meta, where CPL dropped to 30% of its original baseline.

Additionally, through implementing detailed reporting and giving consistent status updates, the client gained a clearer understanding of how digital ads fed into their sales pipeline and impacted their bottom line. This improved their ability to communicate more effectively with their internal sales and management teams.

Overview

Business: Car sales
Location: Trinidad & Tobago
Platform: Meta
Objective: Lead Generation

Summary

Set up and managed Meta ad campaigns for car sales representative. Tasks included:
– Campaign creation
– Landing page creation
– Conversion event configuration
– Performance optimisation

Outcome

Generated 225 leads over a 15-month period, maintaining an average CPL of $8.23. Costs ranged from $4 per lead for mass market models and $35 per lead for higher end luxury vehicles.

Delivered demographic and geographic reporting to identify model demand by region. These insights directly informed the targeting strategy and creative development, ensuring messaging alignment for specific audience segments.

Overview

Business: Security equipment and electronics retailer
Location: Trinidad & Tobago
Platform: Meta
Objective: E-commerce sales

Summary

Set up and managed Meta ad campaign for an online retailer, specialising in electronics and security equipment. Tasks included:
– Campaign creation
– Product feed configuration
– Ad format testing
– Performance optimisation
– Looker studio reporting

Outcome

Generated sales via the e-commerce website maintaining an average return on ad spend (ROAS) of 4.9 – meaning that for everything $1.00 spent on ads, $4.90 of revenue was generated.

Delivered seasonal performance analysis to illustrate the impact of key retail periods in terms of campaign ROI. During peak season promotional events like Mother’s Day and Christmas, ROAS reached as high as 9.3. Reports also highlighted top-performing products, to inform SKU level content strategies that maximise potential returns.

Overview

Business: Hair and skin care retailer
Location: United States
Platform: Google
Objective: E-commerce sales

Summary

Set up and managed Google ad campaigns for organic Skin and Haircare brand. Combined search and performance max campaigns to generate Shopify sales. Tasks included:
– Campaign creation
– Ad format testing
– Performance optimisation
– Shopify reporting
– Looker studio reporting

Outcome

Generated sales via Shopify maintaining an average return on ad spend (ROAS) of 6.3. Produced reports illustrating the shopping trends of new and returning customers comparing the average order values, product preferences and paths to purchase.