To my fellow Meta advertisers: This one is for you. I decided to put together a comprehensive list of all the interests, demographics, and behavioural targeting options available within Meta’s ad manager. On more than one occasion I’ve searched online for something like this but couldn’t find one. So, I figured, why not make it myself? While this isn’t an exhaustive list of every available audience segment (you’ll find others if you search for specific terms), it covers every item that’s available in the “browse” section of ad manager’s advantage detailed targeting. I hope you find this list useful. If it helps you out, feel free to pass it along. Cheers.
| Category | Subcategory | Detailed targeting option |
| Behaviours | Travel | Commuters |
| Behaviours | Travel | Frequent international travellers |
| Behaviours | Travel | Frequent travellers |
| Behaviours | Travel | Returned from travelling one week ago |
| Behaviours | Travel | Returned from travelling two weeks ago |
| Behaviours | Anniversary | Anniversary (within 61-90 days) |
| Behaviours | Facebook access (mobile) | Recently detected devices |
| Behaviours | Facebook access (mobile) | Recently detected iPhone 14 devices |
| Behaviours | Consumer classification | People in Argentina who prefer high-value goods |
| Behaviours | Consumer classification | People in Argentina who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Brazil who favor high-value goods |
| Behaviours | Consumer classification | People in Brazil who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Chile who favor high-value goods |
| Behaviours | Consumer classification | People in Chile who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in India who favor high-value goods |
| Behaviours | Consumer classification | People in India who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Indonesia who favor high-value goods |
| Behaviours | Consumer classification | People in Indonesia who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Malaysia who favor high-value goods |
| Behaviours | Consumer classification | People in Malaysia who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Mexico who favor high-value goods |
| Behaviours | Consumer classification | People in Mexico who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Pakistan who favor high-value goods |
| Behaviours | Consumer classification | People in Pakistan who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in South Africa who favor high-value goods |
| Behaviours | Consumer classification | People in South Africa who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in the Kingdom of Saudi Arabia who favor high-value goods |
| Behaviours | Consumer classification | People in the Kingdom of Saudi Arabia who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in the Philippines who favor high-value goods |
| Behaviours | Consumer classification | People in the Philippines who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in the UAE who favor high-value goods |
| Behaviours | Consumer classification | People in the UAE who prefer mid- and high-value goods |
| Behaviours | Consumer classification | People in Turkey who favor high-value goods |
| Behaviours | Consumer classification | People in Turkey who prefer mid- and high-value goods |
| Behaviours | Canvas Gaming | Played Canvas games (last 14 days) |
| Behaviours | Canvas Gaming | Played Canvas games (last 3 days) |
| Behaviours | Canvas Gaming | Played Canvas games (last 7 days) |
| Behaviours | Canvas Gaming | Played Canvas games (yesterday) |
| Behaviours | Facebook Page admins | Business Page admins |
| Behaviours | Facebook Page admins | Community and club Page admins |
| Behaviours | Facebook Page admins | Facebook Page admins |
| Behaviours | Facebook Page admins | Food and restaurant Page admins |
| Behaviours | Facebook Page admins | Health and beauty Page admins |
| Behaviours | Facebook Page admins | New Page admins |
| Behaviours | Facebook Page admins | Retail Page admins |
| Behaviours | Facebook Page admins | Sport Page admins |
| Behaviours | Facebook Page admins | Travel and tourism Page admins |
| Behaviours | Internet browser used | Facebook access (browser): Chrome |
| Behaviours | Internet browser used | Facebook access (browser): Firefox |
| Behaviours | Internet browser used | Facebook access (browser): Internet Explorer |
| Behaviours | Internet browser used | Facebook access (browser): Microsoft Edge |
| Behaviours | Internet browser used | Facebook access (browser): Opera |
| Behaviours | Internet browser used | Facebook access (browser): Safari |
| Behaviours | Operating system used | Facebook access (OS): Mac OS X |
| Behaviours | Operating system used | Facebook access (OS): Mac Sierra |
| Behaviours | Operating system used | Facebook access (OS): Windows 10 |
| Behaviours | Operating system used | Facebook access (OS): Windows 7 |
| Behaviours | Operating system used | Facebook access (OS): Windows 8 |
| Behaviours | Operating system used | Facebook access (OS): Windows Vista |
| Behaviours | Operating system used | Facebook access (OS): Windows XP |
| Behaviours | Digital Activities | All creators |
| Behaviours | Digital Activities | Console gamers |
| Behaviours | Digital Activities | Early technology adopters |
| Behaviours | Digital Activities | Facebook Lite app users |
| Behaviours | Digital Activities | Facebook Payments users (30 days) |
| Behaviours | Digital Activities | Facebook Payments users (90 days) |
| Behaviours | Digital Activities | Facebook access: older devices and OS |
| Behaviours | Digital Activities | Food and drink creators |
| Behaviours | Digital Activities | Health and wellness creators |
| Behaviours | Digital Activities | Instagram business profile admins |
| Behaviours | Digital Activities | Internet personality creators |
| Behaviours | Digital Activities | New active business (< 12 months) |
| Behaviours | Digital Activities | New active business (< 24 months) |
| Behaviours | Digital Activities | New active business (< 6 months) |
| Behaviours | Digital Activities | People who have visited Facebook Gaming |
| Behaviours | Digital Activities | Shops admins |
| Behaviours | Digital Activities | Small business owners |
| Behaviours | Digital Activities | Travel and outdoors creators |
| Behaviours | Digital activitiesTeam | Music creators |
| Behaviours | Ex-pats | Family of those who live abroad |
| Behaviours | Ex-pats | Friends of those who live abroad |
| Behaviours | Ex-pats | Lived in Algeria (formerly Ex-pats – Algeria) |
| Behaviours | Ex-pats | Lived in Argentina (formerly Expats – Argentina) |
| Behaviours | Ex-pats | Lived in Australia (formerly Ex-pats – Australia) |
| Behaviours | Ex-pats | Lived in Austria (formerly Ex-pats – Austria) |
| Behaviours | Ex-pats | Lived in Bangladesh (formerly Ex-pats – Bangladesh) |
| Behaviours | Ex-pats | Lived in Belgium (formerly Expats – Belgium) |
| Behaviours | Ex-pats | Lived in Brazil (formerly Ex-pats – Brazil) |
| Behaviours | Ex-pats | Lived in Cameroon (formerly Expats – Cameroon) |
| Behaviours | Ex-pats | Lived in Canada (formerly Expats – Canada) |
| Behaviours | Ex-pats | Lived in Chile (formerly Expats – Chile) |
| Behaviours | Ex-pats | Lived in China (formerly Ex-pats – China) |
| Behaviours | Ex-pats | Lived in Colombia (formerly Ex-pats – Colombia) |
| Behaviours | Ex-pats | Lived in Cuba (formerly Expats – Cuba) |
| Behaviours | Ex-pats | Lived in Cyprus (formerly Ex-pats – Cyprus) |
| Behaviours | Ex-pats | Lived in Czech Republic (formerly Ex-pats – Czech Republic) |
| Behaviours | Ex-pats | Lived in Côte d’Ivoire (formerly Ex-pats – Ivory Coast) |
| Behaviours | Ex-pats | Lived in DR Congo (formerly Ex-pats – DR Congo) |
| Behaviours | Ex-pats | Lived in Denmark (formerly Ex-pats – Denmark) |
| Behaviours | Ex-pats | Lived in Dominican Republic (formerly Ex-pats – Dominican Republic) |
| Behaviours | Ex-pats | Lived in El Salvador (formerly Expats – El Salvador) |
| Behaviours | Ex-pats | Lived in Estonia (formerly Expats – Estonia) |
| Behaviours | Ex-pats | Lived in Ethiopia (formerly Expats – Ethiopia) |
| Behaviours | Ex-pats | Lived in Finland (formerly Expats – Finland) |
| Behaviours | Ex-pats | Lived in France (formerly Ex-pats – France) |
| Behaviours | Ex-pats | Lived in Germany (formerly Ex-pats – Germany) |
| Behaviours | Ex-pats | Lived in Ghana (formerly Ex-pats – Ghana) |
| Behaviours | Ex-pats | Lived in Greece (formerly Ex-pats – Greece) |
| Behaviours | Ex-pats | Lived in Guatemala (formerly Ex-pats – Guatemala) |
| Behaviours | Ex-pats | Lived in Haiti (formerly Expats – Haiti) |
| Behaviours | Ex-pats | Lived in Honduras (formerly Ex-pats – Honduras) |
| Behaviours | Ex-pats | Lived in Hong Kong (formerly Ex-pats – Hong Kong) |
| Behaviours | Ex-pats | Lived in Hungary (formerly Ex-pats – Hungary) |
| Behaviours | Ex-pats | Lived in India (formerly Expats – India) |
| Behaviours | Ex-pats | Lived in Indonesia (formerly Ex-pats – Indonesia) |
| Behaviours | Ex-pats | Lived in Ireland (formerly Ex-pats – Ireland) |
| Behaviours | Ex-pats | Lived in Israel (formerly Ex-pats – Israel) |
| Behaviours | Ex-pats | Lived in Italy (formerly Ex-pats – Italy) |
| Behaviours | Ex-pats | Lived in Jamaica (formerly Ex-pats – Jamaica) |
| Behaviours | Ex-pats | Lived in Japan (formerly Ex-pats – Japan) |
| Behaviours | Ex-pats | Lived in Jordan (formerly Ex-pats – Jordan) |
| Behaviours | Ex-pats | Lived in Kenya (formerly Expats – Kenya) |
| Behaviours | Ex-pats | Lived in Kuwait (formerly Ex-pats – Kuwait) |
| Behaviours | Ex-pats | Lived in Latvia (formerly Expats – Latvia) |
| Behaviours | Ex-pats | Lived in Lebanon (formerly Ex-pats – Lebanon) |
| Behaviours | Ex-pats | Lived in Lithuania (formerly Ex-pats – Lithuania) |
| Behaviours | Ex-pats | Lived in Luxembourg (formerly Ex-pats – Luxembourg) |
| Behaviours | Ex-pats | Lived in Malaysia (formerly Ex-pats – Malaysia) |
| Behaviours | Ex-pats | Lived in Malta (formerly Expats – Malta) |
| Behaviours | Ex-pats | Lived in Mexico (formerly Ex-pats – Mexico) |
| Behaviours | Ex-pats | Lived in Monaco (formerly Ex-pats – Monaco) |
| Behaviours | Ex-pats | Lived in Morocco (formerly Ex-pats – Morocco) |
| Behaviours | Ex-pats | Lived in Nepal (formerly Ex-pats – Nepal) |
| Behaviours | Ex-pats | Lived in New Zealand (formerly Ex-pats – New Zealand) |
| Behaviours | Ex-pats | Lived in Nicaragua (formerly Ex-pats – Nicaragua) |
| Behaviours | Ex-pats | Lived in Nigeria (formerly Expats – Nigeria) |
| Behaviours | Ex-pats | Lived in Norway (formerly Ex-pats – Norway) |
| Behaviours | Ex-pats | Lived in Peru (formerly Ex-pats – Peru) |
| Behaviours | Ex-pats | Lived in Philippines (formerly Expats – Philippines) |
| Behaviours | Ex-pats | Lived in Poland (formerly Ex-pats – Poland) |
| Behaviours | Ex-pats | Lived in Portugal (formerly Ex-pats – Portugal) |
| Behaviours | Ex-pats | Lived in Puerto Rico (formerly Ex-pats – Puerto Rico) |
| Behaviours | Ex-pats | Lived in Qatar (formerly Ex-pats – Qatar) |
| Behaviours | Ex-pats | Lived in Romania (formerly Ex-pats – Romania) |
| Behaviours | Ex-pats | Lived in Russia (formerly Ex-pats – Russia) |
| Behaviours | Ex-pats | Lived in Rwanda (formerly Ex-pats – Rwanda) |
| Behaviours | Ex-pats | Lived in Saudi Arabia (formerly Ex-pats – Saudi Arabia) |
| Behaviours | Ex-pats | Lived in Senegal (formerly Ex-pats – Senegal) |
| Behaviours | Ex-pats | Lived in Serbia (formerly Expats – Serbia) |
| Behaviours | Ex-pats | Lived in Sierra Leone (formerly Expats – Sierra Leone) |
| Behaviours | Ex-pats | Lived in Singapore (formerly Ex-pats – Singapore) |
| Behaviours | Ex-pats | Lived in Slovakia (formerly Ex-pats – Slovakia) |
| Behaviours | Ex-pats | Lived in Slovenia (formerly Ex-pats – Slovenia) |
| Behaviours | Ex-pats | Lived in South Africa (formerly Expats – South Africa) |
| Behaviours | Ex-pats | Lived in South Korea (formerly Ex-pats – South Korea) |
| Behaviours | Ex-pats | Lived in Spain (formerly Expats – Spain) |
| Behaviours | Ex-pats | Lived in Sri Lanka (formerly Ex-pats – Sri Lanka) |
| Behaviours | Ex-pats | Lived in Sweden (formerly Expats – Sweden) |
| Behaviours | Ex-pats | Lived in Switzerland (formerly Ex-pats – Switzerland) |
| Behaviours | Ex-pats | Lived in Tanzania (formerly Expats – Tanzania) |
| Behaviours | Ex-pats | Lived in Thailand (formerly Ex-pats – Thailand) |
| Behaviours | Ex-pats | Lived in UAE (formerly Ex-pats – UAE) |
| Behaviours | Ex-pats | Lived in Uganda (formerly Ex-pats – Uganda) |
| Behaviours | Ex-pats | Lived in Venezuela (formerly Expats – Venezuela) |
| Behaviours | Ex-pats | Lived in Vietnam (formerly Ex-pats – Vietnam) |
| Behaviours | Ex-pats | Lived in Zambia (formerly Ex-pats – Zambia) |
| Behaviours | Ex-pats | Lived in Zimbabwe (formerly Ex-pats – Zimbabwe) |
| Behaviours | Ex-pats | Lived in the Netherlands (formerly Ex-pats – the Netherlands) |
| Behaviours | Ex-pats | Lived in the UK (formerly Ex-pats – UK) |
| Behaviours | Ex-pats | Lived in the United States (formerly Ex-pats – United States) |
| Behaviours | Ex-pats | Lives abroad |
| Behaviours | Mobile device user | Android: 360 degree media not supported |
| Behaviours | Mobile device user | Android: 360 degree media supported |
| Behaviours | Mobile device user | Facebook access (mobile): all mobile devices |
| Behaviours | Mobile device user | Facebook access (mobile): feature phones |
| Behaviours | Mobile device user | Facebook access (mobile): smartphones and tablets |
| Behaviours | Mobile device user | Facebook access (mobile): tablets |
| Behaviours | Mobile device user | New smartphone and tablet users |
| Behaviours | Mobile device user | Owns: OnePlus |
| Behaviours | Mobile device user | Owns: Kindle Fire |
| Behaviours | Mobile device user | Facebook access (mobile): iPad 1 |
| Behaviours | Mobile device user | Facebook access (mobile): iPad 2 |
| Behaviours | Mobile device user | Facebook access (mobile): iPad 3 |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 4 |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 4S |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 5 |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 5C |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 5S |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 8 |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone 8 Plus |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone X |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone XR |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone XS |
| Behaviours | Mobile device user | Facebook access (mobile): iPhone XS Max |
| Behaviours | Mobile device user | Facebook access (mobile): iPod Touch |
| Behaviours | Mobile device user | Owns: iPad 4 |
| Behaviours | Mobile device user | Owns: iPad Air |
| Behaviours | Mobile device user | Owns: iPad Air 2 |
| Behaviours | Mobile device user | Owns: iPad Mini 1 |
| Behaviours | Mobile device user | Owns: iPad Mini 2 |
| Behaviours | Mobile device user | Owns: iPad Mini 3 |
| Behaviours | Mobile device user | Owns: iPhone 6 |
| Behaviours | Mobile device user | Owns: iPhone 6 Plus |
| Behaviours | Mobile device user | Owns: iPhone 6S |
| Behaviours | Mobile device user | Owns: iPhone 6S Plus |
| Behaviours | Mobile device user | Owns: iPhone 7 |
| Behaviours | Mobile device user | Owns: iPhone 7 Plus |
| Behaviours | Mobile device user | Owns: iPhone SE |
| Behaviours | Mobile device user | Curve 9220 |
| Behaviours | Mobile device user | Owns: Google Pixel |
| Behaviours | Mobile device user | Owns: Nexus 5 |
| Behaviours | Mobile device user | Owns: Alcatel |
| Behaviours | Mobile device user | Owns: Cherry Mobile |
| Behaviours | Mobile device user | Owns: Gionee |
| Behaviours | Mobile device user | Owns: Huawei |
| Behaviours | Mobile device user | Owns: Karbonn |
| Behaviours | Mobile device user | Owns: Micromax |
| Behaviours | Mobile device user | Owns: Oppo |
| Behaviours | Mobile device user | Owns: Tecno |
| Behaviours | Mobile device user | Owns: VIVO devices |
| Behaviours | Mobile device user | Owns: Xiaomi |
| Behaviours | Mobile device user | Owns: ZTE |
| Behaviours | Mobile device user | Facebook access (mobile): HTC Android mobile devices |
| Behaviours | Mobile device user | Facebook access (mobile): Motorola Android mobile devices |
| Behaviours | Mobile device user | Facebook access (mobile): Samsung Android mobile devices |
| Behaviours | Mobile device user | Facebook access (mobile): Sony Android mobile devices |
| Behaviours | Mobile device user | Facebook access(mobile): LG Android mobile devices |
| Behaviours | Mobile device user | Owns: HTC One |
| Behaviours | Mobile device user | Owns: LG G2 devices |
| Behaviours | Mobile device user | Owns: LG G3 |
| Behaviours | Mobile device user | Owns: LG V10 |
| Behaviours | Mobile device user | Galaxy Note II |
| Behaviours | Mobile device user | Galaxy Tab |
| Behaviours | Mobile device user | Owns: Galaxy Grand |
| Behaviours | Mobile device user | Owns: Galaxy Grand 2 |
| Behaviours | Mobile device user | Owns: Galaxy Note 3 |
| Behaviours | Mobile device user | Owns: Galaxy Note 4 |
| Behaviours | Mobile device user | Owns: Galaxy Note 5 |
| Behaviours | Mobile device user | Owns: Galaxy Note 7 |
| Behaviours | Mobile device user | Owns: Galaxy Note 8 |
| Behaviours | Mobile device user | Owns: Galaxy S 4 Mini |
| Behaviours | Mobile device user | Owns: Galaxy S III Mini |
| Behaviours | Mobile device user | Owns: Galaxy S III devices |
| Behaviours | Mobile device user | Owns: Galaxy S4 |
| Behaviours | Mobile device user | Owns: Galaxy S5 |
| Behaviours | Mobile device user | Owns: Galaxy S6 |
| Behaviours | Mobile device user | Owns: Galaxy S7 |
| Behaviours | Mobile device user | Owns: Galaxy S7 Edge |
| Behaviours | Mobile device user | Owns: Galaxy S8 |
| Behaviours | Mobile device user | Owns: Galaxy S8+ |
| Behaviours | Mobile device user | Owns: Galaxy S9 |
| Behaviours | Mobile device user | Owns: Galaxy S9+ |
| Behaviours | Mobile device user | Owns: Galaxy Tab 2 |
| Behaviours | Mobile device user | Owns: Galaxy Tab 3 |
| Behaviours | Mobile device user | Owns: Galaxy Tab 4 |
| Behaviours | Mobile device user | Owns: Galaxy Tab Pro |
| Behaviours | Mobile device user | Owns: Galaxy Tab S |
| Behaviours | Mobile device user | Owns: Galaxy Y devices |
| Behaviours | Mobile device user | Owns: Xperia M |
| Behaviours | Mobile device user | Owns: Xperia SL |
| Behaviours | Mobile device user | Owns: Xperia Z |
| Behaviours | Mobile device user | Owns: Xperia Z Ultra |
| Behaviours | Mobile device user | Owns: Xperia Z3 |
| Behaviours | Mobile device user | Xperia T |
| Behaviours | Mobile device user | Facebook access (mobile): Android devices |
| Behaviours | Mobile device user | Facebook access (mobile): Apple (iOS) devices |
| Behaviours | Mobile device user | Facebook access (mobile): Windows phones |
| Behaviours | Network connection | Facebook access (network type): 2G |
| Behaviours | Network connection | Facebook access (network type): 3G |
| Behaviours | Network connection | Facebook access (network type): 4G |
| Behaviours | Network connection | Facebook access (network type): Wi-Fi |
| Behaviours | Mobile device user | New smartphone and tablet users |
| Behaviours | Mobile device user | Owns: OnePlus |
| Behaviours | Device use time | Uses a mobile device (1-3 months) |
| Behaviours | Device use time | Uses a mobile device (10-12 months) |
| Behaviours | Device use time | Uses a mobile device (13-18 months) |
| Behaviours | Device use time | Uses a mobile device (19-24 months) |
| Behaviours | Device use time | Uses a mobile device (25 months+) |
| Behaviours | Device use time | Uses a mobile device (4-6 months) |
| Behaviours | Device use time | Uses a mobile device (7-9 months) |
| Behaviours | Device use time | Uses a mobile device (less than 1 month) |
| Behaviours | More categories | Interested in upcoming events |
| Behaviours | More categories | Marketing API developers (last 90 days) |
| Behaviours | Purchase behaviour | Engaged shoppers |
| Behaviours | Soccer | Football fans (high content engagement) |
| Behaviours | Soccer | Football fans (moderate content engagement) |
| Behaviours | Soccer | Friends of football fans |
| Behaviours | Travel | Commuters |
| Behaviours | Travel | Frequent international travellers |
| Behaviours | Travel | Frequent travellers |
| Behaviours | Travel | Returned from travelling one week ago |
| Behaviours | Travel | Returned from travelling two weeks ago |
| Demograhics | Education level | At high school |
| Demograhics | Education level | At university |
| Demograhics | Education level | At university (postgraduate) |
| Demograhics | Education level | Doctorate degree |
| Demograhics | Education level | Foundation degree |
| Demograhics | Education level | High school leaver |
| Demograhics | Education level | Master’s degree |
| Demograhics | Education level | Professional degree |
| Demograhics | Education level | Some high school |
| Demograhics | Education level | Some university |
| Demograhics | Education level | Some university (postgraduate) |
| Demograhics | Education level | University graduate |
| Demograhics | Education level | Unspecified |
| Demograhics | Education | Fields of study (search) |
| Demograhics | Education | Schools/Universities (search) |
| Demograhics | Education | Undergrad years |
| Demograhics | Income | Household income: top 10% of ZIP codes (US) |
| Demograhics | Income | Household income: top 10-25% of ZIP codes (US) |
| Demograhics | Income | Household income: top 25-50% of ZIP codes (US) |
| Demograhics | Income | Household income: top 5% of ZIP codes (US) |
| Demograhics | Life events | Anniversary within 30 days |
| Demograhics | Life events | Anniversary within 31-60 days |
| Demograhics | Life events | Away from family |
| Demograhics | Life events | Away from home town |
| Demograhics | Date of birth | Upcoming birthday |
| Demograhics | Month of birth | Birthday in April |
| Demograhics | Month of birth | Birthday in August |
| Demograhics | Month of birth | Birthday in December |
| Demograhics | Month of birth | Birthday in February |
| Demograhics | Month of birth | Birthday in January |
| Demograhics | Month of birth | Birthday in July |
| Demograhics | Month of birth | Birthday in June |
| Demograhics | Month of birth | Birthday in March |
| Demograhics | Month of birth | Birthday in May |
| Demograhics | Month of birth | Birthday in November |
| Demograhics | Month of birth | Birthday in October |
| Demograhics | Month of birth | Birthday in September |
| Demograhics | Friends of | Friends of men with a birthday in 0-7 days |
| Demograhics | Friends of | Friends of men with a birthday in 7-30 days |
| Demograhics | Friends of | Friends of people who recently moved |
| Demograhics | Friends of | Friends of people with birthdays in a month |
| Demograhics | Friends of | Friends of people with birthdays in a week |
| Demograhics | Friends of | Friends of women with a birthday in 0-7 days |
| Demograhics | Friends of | Friends of women with a birthday in 7-30 days |
| Demograhics | Life events | Long-distance relationship |
| Demograhics | Life events | New job |
| Demograhics | Life events | New relationship |
| Demograhics | Life events | Newly engaged (1 year) |
| Demograhics | Life events | Newly engaged (3 months) |
| Demograhics | Life events | Newly engaged (6 months) |
| Demograhics | Life events | Newlywed (1 year) |
| Demograhics | Life events | Newlywed (3 months) |
| Demograhics | Life events | Newlywed (6 months) |
| Demograhics | Life events | Recently moved |
| Demograhics | Parents | Parents (All) |
| Demograhics | Parents | Parents (up to 12 months) |
| Demograhics | Parents | Parents with adult children (aged 18-26) |
| Demograhics | Parents | Parents with pre-schoolers (3-5 years) |
| Demograhics | Parents | Parents with pre-teens (aged 9-12) |
| Demograhics | Parents | Parents with primary school-age children (6-8 years). |
| Demograhics | Parents | Parents with teenagers (aged 13-17) |
| Demograhics | Parents | Parents with toddlers (aged 1-2) |
| Demograhics | Relationship status | Engaged |
| Demograhics | Relationship status | In a relationship |
| Demograhics | Relationship status | Married |
| Demograhics | Relationship status | Single |
| Demograhics | Relationship status | Unspecified |
| Demograhics | Industries | Administrative services |
| Demograhics | Industries | Architecture and engineering |
| Demograhics | Industries | Arts, entertainment, sport and media |
| Demograhics | Industries | Business and finance |
| Demograhics | Industries | Business decision maker titles and interests |
| Demograhics | Industries | Business decision makers |
| Demograhics | Industries | Cleaning and maintenance services |
| Demograhics | Industries | Community and social services |
| Demograhics | Industries | Companies founded before 2000 |
| Demograhics | Industries | Companies founded between 2000 and 2009 |
| Demograhics | Industries | Companies founded between 2010 and now |
| Demograhics | Industries | Company revenue: $1M to $10M |
| Demograhics | Industries | Company revenue: less than $1M |
| Demograhics | Industries | Company revenue: more than $10M |
| Demograhics | Industries | Company size: 1-10 employees |
| Demograhics | Industries | Company size: 101-500 employees |
| Demograhics | Industries | Company size: 11-100 employees |
| Demograhics | Industries | Company size: more than 500 employees |
| Demograhics | Industries | Computation and mathematics |
| Demograhics | Industries | Construction and extraction |
| Demograhics | Industries | Education and libraries |
| Demograhics | Industries | Farming, fishing and forestry |
| Demograhics | Industries | Food and restaurants |
| Demograhics | Industries | Government employees (global) |
| Demograhics | Industries | Healthcare and medical services |
| Demograhics | Industries | IT and technical services |
| Demograhics | Industries | IT decision makers |
| Demograhics | Industries | Installation and repair services |
| Demograhics | Industries | Large business-to-business enterprise employees (500+ employees) |
| Demograhics | Industries | Legal services |
| Demograhics | Industries | Life, physical and social sciences |
| Demograhics | Industries | Management |
| Demograhics | Industries | Medium business-to-business enterprise employees (200-500 employees) |
| Demograhics | Industries | Military (global) |
| Demograhics | Industries | Production |
| Demograhics | Industries | Protective services |
| Demograhics | Industries | Sales |
| Demograhics | Industries | Small business-to-business enterprise employees (10-200 employees) |
| Demograhics | Industries | Transport and moving |
| Demograhics | Industries | Veterans (US) |
| Demograhics | Work | Job titles (search) |
| Demograhics | Work | Employers (search) |
| Interests | Business and industry | Advertising (marketing) |
| Interests | Business and industry | Agriculture (industry) |
| Interests | Business and industry | Architecture (architecture) |
| Interests | Business and industry | Aviation (air travel) |
| Interests | Business and industry | Investment banking (banking) |
| Interests | Business and industry | Online banking (banking) |
| Interests | Business and industry | Retail banking (banking) |
| Interests | Business and industry | Business (business & finance) |
| Interests | Business and industry | Construction (industry) |
| Interests | Business and industry | Economics (economics) |
| Interests | Business and industry | Engineering (science) |
| Interests | Business and industry | Entrepreneurship (business & finance) |
| Interests | Business and industry | Higher education (education) |
| Interests | Business and industry | Management (business & finance) |
| Interests | Business and industry | Marketing (business & finance) |
| Interests | Business and industry | Fashion design (design) |
| Interests | Business and industry | Graphic design (visual art) |
| Interests | Business and industry | Interior design (design) |
| Interests | Business and industry | Real estate (industry) |
| Interests | Business and industry | Retail (industry) |
| Interests | Business and industry | Sales (business & finance) |
| Interests | Business and industry | Science (science) |
| Interests | Business and industry | Small business (business & finance) |
| Interests | Business and industry | Credit cards (credit & lending) |
| Interests | Business and industry | Insurance (business & finance) |
| Interests | Business and industry | Investment (business & finance) |
| Interests | Business and industry | Mortgage loans (banking) |
| Interests | Business and industry | Digital marketing (marketing) |
| Interests | Business and industry | Email marketing (marketing) |
| Interests | Business and industry | Online advertising (marketing) |
| Interests | Business and industry | Search engine optimization (software) |
| Interests | Business and industry | Social media (online media) |
| Interests | Business and industry | Social media marketing (marketing) |
| Interests | Business and industry | Web design (websites) |
| Interests | Business and industry | Web development (websites) |
| Interests | Business and industry | Web hosting (computing) |
| Interests | Games (leisure) | Action games (video games) |
| Interests | Games (leisure) | Board games (games) |
| Interests | Games (leisure) | Browser games (video games) |
| Interests | Games (leisure) | Card games (games) |
| Interests | Games (leisure) | Casino games (gambling) |
| Interests | Games (leisure) | First-person shooter games (video games) |
| Interests | Games (leisure) | Gambling (gambling) |
| Interests | Games (leisure) | Massively multiplayer online games (video games) |
| Interests | Games (leisure) | Massively multiplayer online role-playing games (video games) |
| Interests | Games (leisure) | Online games (video games) |
| Interests | Games (leisure) | Online poker (gambling) |
| Interests | Games (leisure) | Puzzle video games (video games) |
| Interests | Games (leisure) | Racing games (video game) |
| Interests | Games (leisure) | Role-playing games (video games) |
| Interests | Games (leisure) | Simulation games (video games) |
| Interests | Games (leisure) | Sports games (video games) |
| Interests | Games (leisure) | Strategy games (games) |
| Interests | Games (leisure) | Video games (gaming) |
| Interests | Games (leisure) | Word games (games) |
| Interests | Life events (entertainment) | Ballet (dance) |
| Interests | Life events (entertainment) | Bars (bars, clubs & nightlife) |
| Interests | Life events (entertainment) | Concerts (music event) |
| Interests | Life events (entertainment) | Dancehalls (music) |
| Interests | Life events (entertainment) | Music festivals (events) |
| Interests | Life events (entertainment) | Nightclubs (bars, clubs & nightlife) |
| Interests | Life events (entertainment) | Parties (event) |
| Interests | Life events (entertainment) | Plays (performing arts) |
| Interests | Life events (entertainment) | Theatre (performing arts) |
| Interests | Movies (entertainment & media) | Action movies (movies) |
| Interests | Movies (entertainment & media) | Animated movies (movies) |
| Interests | Movies (entertainment & media) | Anime movies (movies) |
| Interests | Movies (entertainment & media) | Bollywood movies (movies) |
| Interests | Movies (entertainment & media) | Comedy movies (movies) |
| Interests | Movies (entertainment & media) | Documentary movies (movies) |
| Interests | Movies (entertainment & media) | Drama movies (movies) |
| Interests | Movies (entertainment & media) | Horror movies (movies) |
| Interests | Movies (entertainment & media) | Musical theatre (performing arts) |
| Interests | Movies (entertainment & media) | Science fiction movies (movies) |
| Interests | Movies (entertainment & media) | Thriller movies (movies) |
| Interests | Music (entertainment & media) | Blues music (music) |
| Interests | Music (entertainment & media) | Classical music (music) |
| Interests | Music (entertainment & media) | Country music (music) |
| Interests | Music (entertainment & media) | Dance music (music) |
| Interests | Music (entertainment & media) | Electronic music (music) |
| Interests | Music (entertainment & media) | Heavy metal music (music) |
| Interests | Music (entertainment & media) | Hip hop music (music) |
| Interests | Music (entertainment & media) | Jazz music (music) |
| Interests | Music (entertainment & media) | Music videos (entertainment & media) |
| Interests | Music (entertainment & media) | Pop music (music) |
| Interests | Music (entertainment & media) | Rhythm and blues music (music) |
| Interests | Music (entertainment & media) | Rock music (music) |
| Interests | Music (entertainment & media) | Soul music (music) |
| Interests | Reading (communication) | Books (publications) |
| Interests | Reading (communication) | Comics (comics & cartoons) |
| Interests | Reading (communication) | E-books (publications) |
| Interests | Reading (communication) | Fiction books (publications) |
| Interests | Reading (communication) | Literature (publications) |
| Interests | Reading (communication) | Magazines (publications) |
| Interests | Reading (communication) | Manga (anime & manga) |
| Interests | Reading (communication) | Mystery fiction (entertainment & media) |
| Interests | Reading (communication) | Newspapers (publications) |
| Interests | Reading (communication) | Non-fiction books (publications) |
| Interests | Reading (communication) | Romance novels (publications) |
| Interests | TV (movies & television) | TV game shows (television show) |
| Interests | TV (movies & television) | TV reality shows (movies & television) |
| Interests | TV (movies & television) | TV talkshows (television show) |
| Interests | Family and relationships | Family (social concept) |
| Interests | Family and relationships | Fatherhood (children & parenting) |
| Interests | Family and relationships | Friendship (relationships) |
| Interests | Family and relationships | Marriage (weddings) |
| Interests | Family and relationships | Motherhood (children & parenting) |
| Interests | Family and relationships | Parenting (children & parenting) |
| Interests | Family and relationships | Weddings (weddings) |
| Interests | Fitness and wellness (fitness) | Bodybuilding (sport) |
| Interests | Fitness and wellness (fitness) | Physical exercise (fitness) |
| Interests | Fitness and wellness (fitness) | Physical fitness (fitness) |
| Interests | Fitness and wellness (fitness) | Running (sport) |
| Interests | Fitness and wellness (fitness) | Weight training (weightlifting) |
| Interests | Fitness and wellness (fitness) | Yoga (fitness) |
| Interests | Alcoholic beverages (food & drink) | Beer (alcoholic drinks) |
| Interests | Alcoholic beverages (food & drink) | Distilled beverage (liquor) |
| Interests | Alcoholic beverages (food & drink) | Wine (alcoholic drinks) |
| Interests | Beverages (food & drink) | Coffee (food & drink) |
| Interests | Beverages (food & drink) | Energy drinks (nonalcoholic beverage) |
| Interests | Beverages (food & drink) | Juice (nonalcoholic beverage) |
| Interests | Beverages (food & drink) | Soft drinks (nonalcoholic beverage) |
| Interests | Beverages (food & drink) | Tea (nonalcoholic beverage) |
| Interests | Cooking (food & drink) | Baking (cooking) |
| Interests | Cooking (food & drink) | Recipes (food & drink) |
| Interests | Cuisine (food & drink) | Chinese cuisine (food & drink) |
| Interests | Cuisine (food & drink) | French cuisine (food & drink) |
| Interests | Cuisine (food & drink) | German cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Greek cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Indian cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Italian cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Japanese cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Korean cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Latin American cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Mexican cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Middle Eastern cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Spanish cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Thai cuisine (food & drink) |
| Interests | Cuisine (food & drink) | Vietnamese cuisine (food & drink) |
| Interests | Food (food & drink) | Barbecue (cooking) |
| Interests | Food (food & drink) | Chocolate (food & drink) |
| Interests | Food (food & drink) | Desserts (food & drink) |
| Interests | Food (food & drink) | Fast food (food & drink) |
| Interests | Food (food & drink) | Organic food (food & drink) |
| Interests | Food (food & drink) | Pizza (food & drink) |
| Interests | Food (food & drink) | Seafood (food & drink) |
| Interests | Food (food & drink) | Veganism (diets) |
| Interests | Food (food & drink) | Vegetarianism (diets) |
| Interests | Restaurants (dining) | Coffeehouses (coffee) |
| Interests | Restaurants (dining) | Diners (restaurant) |
| Interests | Restaurants (dining) | Fast casual restaurants (restaurant) |
| Interests | Restaurants (dining) | Fast food restaurants (dining) |
| Interests | Hobbies and acitivities | Current events (politics) |
| Interests | Arts and music (art) | Acting (performing arts) |
| Interests | Arts and music (art) | Crafts (hobbies) |
| Interests | Arts and music (art) | Dance (art) |
| Interests | Arts and music (art) | Drawing (visual art) |
| Interests | Arts and music (art) | Drums (instruments) |
| Interests | Arts and music (art) | Fine art (visual art) |
| Interests | Arts and music (art) | Guitar (instruments) |
| Interests | Arts and music (art) | Painting (visual art) |
| Interests | Arts and music (art) | Performing arts (performing arts) |
| Interests | Arts and music (art) | Photography (visual art) |
| Interests | Arts and music (art) | Sculpture (art) |
| Interests | Arts and music (art) | Singing (music) |
| Interests | Arts and music (art) | Writing (communication) |
| Interests | Home and garden | Do it yourself (DIY) |
| Interests | Home and garden | Furniture (home furnishings) |
| Interests | Home and garden | Gardening (outdoor activities) |
| Interests | Home and garden | Home Appliances (consumer electronics) |
| Interests | Home and garden | Home improvement (home & garden) |
| Interests | Pets (animals) | Birds (animals) |
| Interests | Pets (animals) | Cats (animals) |
| Interests | Pets (animals) | Dogs (animals) |
| Interests | Pets (animals) | Fish (animals) |
| Interests | Pets (animals) | Horses (animals) |
| Interests | Pets (animals) | Pet food (pet supplies) |
| Interests | Pets (animals) | Rabbits (animals) |
| Interests | Pets (animals) | Reptiles (animals) |
| Interests | Politics and social issues (politics) | Charity and causes (social causes) |
| Interests | Politics and social issues (politics) | Community issues (law & government) |
| Interests | Politics and social issues (politics) | Law (law & legal services) |
| Interests | Politics and social issues (politics) | Politics (politics) |
| Interests | Politics and social issues (politics) | Volunteering (social causes) |
| Interests | Travel (travel & tourism) | Adventure travel (travel & tourism) |
| Interests | Travel (travel & tourism) | Air travel (transportation) |
| Interests | Travel (travel & tourism) | Beaches (places) |
| Interests | Travel (travel & tourism) | Car rentals (transportation) |
| Interests | Travel (travel & tourism) | Cruises (travel & tourism business) |
| Interests | Travel (travel & tourism) | Ecotourism (travel & tourism) |
| Interests | Travel (travel & tourism) | Hotels (lodging) |
| Interests | Travel (travel & tourism) | Lakes (body of water) |
| Interests | Travel (travel & tourism) | Mountains (places) |
| Interests | Travel (travel & tourism) | Nature (science) |
| Interests | Travel (travel & tourism) | Theme parks (leisure) |
| Interests | Travel (travel & tourism) | Tourism (industry) |
| Interests | Travel (travel & tourism) | Vacations (social concept) |
| Interests | Vehicles (transportation) | Automobiles (vehicles) |
| Interests | Vehicles (transportation) | Boats (watercraft) |
| Interests | Vehicles (transportation) | Electric vehicle (vehicle) |
| Interests | Vehicles (transportation) | Hybrids (vehicle) |
| Interests | Vehicles (transportation) | Minivans (vehicle) |
| Interests | Vehicles (transportation) | Motorcycles (vehicles) |
| Interests | Vehicles (transportation) | RVs (vehicle) |
| Interests | Vehicles (transportation) | SUVs (vehicles) |
| Interests | Vehicles (transportation) | Scooters (vehicle) |
| Interests | Vehicles (transportation) | Trucks (vehicles) |
| Interests | Beauty (social concept) | Beauty salons (cosmetics) |
| Interests | Beauty (social concept) | Cosmetics (personal care) |
| Interests | Beauty (social concept) | Fragrances (cosmetics) |
| Interests | Beauty (social concept) | Hair products (hair care) |
| Interests | Beauty (social concept) | Spas (personal care) |
| Interests | Beauty (social concept) | Tattoos (body art) |
| Interests | Clothing (apparel) | Children’s clothing (apparel) |
| Interests | Clothing (apparel) | Men’s clothing (apparel) |
| Interests | Clothing (apparel) | Shoes (footwear) |
| Interests | Clothing (apparel) | Women’s clothing (apparel) |
| Interests | Fashion accessories (accessories) | Dresses (apparel) |
| Interests | Fashion accessories (accessories) | Handbags (accessories) |
| Interests | Fashion accessories (accessories) | Jewelry (apparel) |
| Interests | Fashion accessories (accessories) | Sunglasses (eyewear) |
| Interests | Shopping (retail) | Boutiques (retailers) |
| Interests | Shopping (retail) | Coupons (coupons & discounts) |
| Interests | Shopping (retail) | Discount stores (retail) |
| Interests | Shopping (retail) | Luxury goods (retail) |
| Interests | Shopping (retail) | Online shopping (retail) |
| Interests | Shopping (retail) | Shopping malls (retail) |
| Interests | Shopping and fashion | Toys (toys) |
| Interests | Outdoor recreation (outdoors activities) | Boating (outdoors activities) |
| Interests | Outdoor recreation (outdoors activities) | Camping (outdoors activities) |
| Interests | Outdoor recreation (outdoors activities) | Fishing (outdoors activities) |
| Interests | Outdoor recreation (outdoors activities) | Horseback riding (horse sport) |
| Interests | Outdoor recreation (outdoors activities) | Hunting (sport) |
| Interests | Outdoor recreation (outdoors activities) | Mountain biking (cycling) |
| Interests | Outdoor recreation (outdoors activities) | Surfing (water sport) |
| Interests | Sports (sports) | American football (sport) |
| Interests | Sports (sports) | Association football (Soccer) |
| Interests | Sports (sports) | Auto racing (motor sports) |
| Interests | Sports (sports) | Baseball (sport) |
| Interests | Sports (sports) | Basketball (sport) |
| Interests | Sports (sports) | College football (college sports) |
| Interests | Sports (sports) | Golf (sport) |
| Interests | Sports (sports) | Marathons (running event) |
| Interests | Sports (sports) | Skiing (skiing & snowboarding) |
| Interests | Sports (sports) | Snowboarding (skiing & snowboarding) |
| Interests | Sports (sports) | Swimming (water sport) |
| Interests | Sports (sports) | Tennis (sport) |
| Interests | Sports (sports) | Triathlons (athletics) |
| Interests | Sports (sports) | Volleyball (sport) |
| Interests | Computers (computers & electronics) | Computer memory (computer hardware) |
| Interests | Computers (computers & electronics) | Computer monitors (computer hardware) |
| Interests | Computers (computers & electronics) | Computer processors (computer hardware) |
| Interests | Computers (computers & electronics) | Computer servers (computing) |
| Interests | Computers (computers & electronics) | Desktop computers (consumer electronics) |
| Interests | Computers (computers & electronics) | Free software (software) |
| Interests | Computers (computers & electronics) | Hard drives (computer hardware) |
| Interests | Computers (computers & electronics) | Network storage (computers & electronics) |
| Interests | Computers (computers & electronics) | Software (computers & electronics) |
| Interests | Computers (computers & electronics) | Tablet computers (computers & electronics) |
| Interests | Consumer electronics (computers & electronics) | Audio equipment (electronics) |
| Interests | Consumer electronics (computers & electronics) | Camcorders (consumer electronics) |
| Interests | Consumer electronics (computers & electronics) | Cameras (photography) |
| Interests | Consumer electronics (computers & electronics) | E-book readers (consumer electronics) |
| Interests | Consumer electronics (computers & electronics) | GPS devices (consumer electronics) |
| Interests | Consumer electronics (computers & electronics) | Mobile phones (smart phone) |
| Interests | Consumer electronics (computers & electronics) | Portable media players (audio equipment) |
| Interests | Consumer electronics (computers & electronics) | Projectors (consumer electronics) |
| Interests | Consumer electronics (computers & electronics) | Smartphones (consumer electronics) |
| Interests | Consumer electronics (computers & electronics) | Televisions (consumer electronics) |
